Whereas the long-tail keyword “computer repair shop for macs” narrows the search to find providers offering repairs for Mac computers, specifically.Īdding any type of city or region to your main keywords for your MSP shop, turns it into a long-tail keyword and can help you gain better rankings in your service areas.įor example, if you’re trying to complete for “virus removal” in general, you’re going to have a tough time ranking on page 1 or 2 of Google’s search results, because you’re competing again large firms like Kaspersky, Sophos, Norton, and McAfee.
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Many people use longer phrases when they search to help narrow down their results so they’re getting more relevant websites to what they need.įor example, the short keyword “computer repair” will pull up any sites that fix any type of computer (Windows or Mac), but it also might pull up articles on how to repair your own computer, and details on computer repair tools. Long-tail keywords are simply longer search phrases that people use to search for things online. Learn the advantages of using long-tail keywords and how to find them for your IT business blogs and site page optimization. And your competitors most likely won’t be using them! Long-tail keywords are often overlooked, but they can be the secret SEO weapon you use to get more search traffic. But there is a way you can gain a competitive edge.
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Keyword competition for MSP businesses can be tough when all the other computer shops are using “computer repair” or “network services,” just like you are.